Department of Information
Graphic Standards Manual

Issued by the Office of Public Awareness.
Department of Information Graphic Standards

Information AmbassadorGraphic Standards Manual

Illustrating Pokey

In two dimensions, Pokey is drawn in flat color with a thin black ink line, in the Department's own palette. He goes wherever the story needs him, and he always goes in uniform.

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Reference

The news desk is the reference drawing: every color and every piece of the uniform is shown as it should be.

Pokey at a wooden desk in front of a Beaurocracy Blue world map with Safety Yellow continents. He wears a black beanie, round black glasses, a black hoodie over a Safety Yellow vest, white shirt and black tie, with a blue lanyard. On the desk: a stack of paper, a glass, a pencil, a yellow notepad and a Newton's cradle. A wall clock and a wall phone hang either side.
At the news desk.Reference

Style

  • Line: a thin, even black ink line around every shape. No heavy outlines, no hatching for shade.
  • Color: flat fills. Shadows, where there are any, are a single darker flat tone of the same color.
  • Texture: a light paper grain over the whole picture, as if printed.
  • Feathers: a few small scalloped ink marks on his chest. That is all the feather detail he needs.
  • Eyes: large and round behind the glasses, with a single highlight. Closed, they are a simple curved line.
  • Settings: drawn in the same style as Pokey, with ruled perspective for rooms and buildings. Department places use Department colors; the wider world can use its own.

His colors

Illustrated, Pokey is made almost entirely of the brand palette.

Feathers#A4A2B0
Beak and feetEmbargo Red
Beanie, glasses, hoodie, tieDepartment Black
Shirt, eyesManila
VestSafety Yellow
LanyardBeaurocracy Blue

Feather grey is Pokey's own color and is not part of the brand palette. Sampled from the reference drawing. The 3D model on Meet Pokey is textured in the same colors.

The uniform

Pokey is always in uniform. These pieces are never left off:

  • Beanie. Black knit, ribbed.
  • Glasses. Round, thick black frames.
  • Hoodie. Black, worn open.
  • Shirt and tie. White collar, black tie.
  • Vest. Safety Yellow, with stitched edges.
  • Lanyard and ID. Beaurocracy Blue lanyard, ID badge at the chest.

Anything else is added on top of the uniform, never instead of it: swim goggles over the beanie, swim trunks for the pool, shorts for the bike. When the story calls for it, the vest can be reissued, as in the orange vest of the mugshot.

Pokey in a police mugshot against a ruled height chart, with a black eye and a bandage, wearing an orange vest and holding a black placard: POKEY, INMATE NO. 000005, 01/01/2026.
Booked. The vest is reissued in orange; everything else stays.
Pokey asleep on a pink flamingo pool float, in his hoodie, vest, lanyard and swim trunks, with swim goggles over his beanie. A modernist Department building, a radio mast and a wind turbine stand beyond the lawn.
Off duty. Goggles and trunks go on over the uniform.
Pokey cycling across a black parking lot in front of the pink Flamingo Beach Visitor Center and Motel, wearing goggles over his beanie, his ID badge flying behind him. A Flamingo Beach Postal Service van is parked beside the motel.
On the move at Flamingo Beach.
Pokey at the news desk, the reference drawing.
At the news desk.Reference
Do

Draw him in flat color with a thin black line, in his uniform colors, and give him a world to be in.

Don't

Shade him with gradients, outline him heavily, or draw him in any other style. In 3D, use the model.