Department of Information
Graphic Standards Manual

Issued by the Office of Public Awareness.
Department of Information Graphic Standards

Information VisualizationGraphic Standards Manual

Information visualization

Charts, diagrams, figures and information graphics are built only from brand components, used dutifully and appropriately, while clearly articulating information.

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Color order

Charts use Department Black and Manila, including their tints, until every option is exhausted. Only then do they borrow, conservatively, from Beaurocracy Blue, Embargo Red, their tints and the pattern library.

To maximize minimalism and efficiency, use as few superfluous elements as possible. Grids, measurement lines and x- and y-axis lines appear only when they are absolutely critical to the information.

Live example

This chart is drawn from the color tokens, so it follows the theme. Patterns, not hue, separate the series.

Distribution of letters

  • A
  • B
  • C
  • D
  • E
01020304050 ABCDE

Source: The alphabet

Do

Title every chart in Bold, label values in Roman, and cite a source in the muted text color underneath.

Don't

Add gridlines, borders, shadows or 3D. Don't use Red for anything but the one value that is anomalous.

Pattern and color variations

Manual spread: line, bar, range, treemap, scatter and ring charts in black, Manila, red and blue, a choropleth of the eastern United States, a bubble chart and a tree diagram.
Line, bar, range, treemap, scatter, ring, choropleth, bubble and tree charts.Manual, pp. 56–57
Manual spread: a white line chart on black of the word 'information' in books from 1500 to 2020, a stacked area chart of minutes per day spent consuming information, and a dot plot of Google searches for 'information' versus 'cats'.
Appearance of the word “information” in books; minutes per day spent consuming information; search queries for “information” and “cats.”Manual, pp. 58–59
Color photograph of an operator using a light pen on an IBM 2250 display showing a distorted Department seal.
An operator of an early data visualization program struggles to control the machine. Location unknown, late 1970s.Manual, pp. 60–61