Department IdentifierGraphic Standards Manual

Alternative identifier

A horizontal identifier for unusual and tight applications, where the full seal would be obscured or too small to read. It is used instead of the seal, never next to it.

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Horizontal identifier

Download SVG: Manila · Department Black · White

Logic and usage

The main mark was simplified by removing the outer graphics and reducing the core globe and book. Its weight was increased for visibility on small surfaces. The seal’s serifed typeface was customized to flow left to right, joining some letters into unique ligatures.

The seal and the horizontal identifier are not used together. Each is used on its own, as the situation demands.

Colorways

The same four colorways as the seal. Set vertically, it suits book spines, banners and anything tall and narrow.

Simplified mark

The globe and book on their own. Use it where branding is needed but there isn’t the depth or resolution for the full seal: favicons, web and app icons, physical product and property branding.

Manila on Department Black

Department Black on Manila

White on Beaurocracy Blue

Manila on Embargo Red

Download SVG: Manila · Department Black · White

Clear space

Keep clear space around the horizontal identifier equal to the radius of its globe, on every side.

Sizing

The horizontal identifier is most effective on unrealistically small surfaces, like pencils. The diameter of most standard pencils is 6mm. Shown at real size:

The minimum: 5.5mm tall. A pencil, a spine, a property label.	5.5mm
Book spines Mastheads Vertical banners VHS tape spines Watermarks Signage Poster margins Telephone poles Property labels	6mm+

From the manual

Manual spread showing black envelopes, business cards and pencils printed with the horizontal identifier, a memo pad, a stapler, a ruler, rubber stamps and property labels. — The horizontal identifier on standard-issue office pencils and memo pads.Manual, pp. 40–41